Enjoy Your Style

Client
Toyota
Date
June 2019
Role
• Film Creation
• Visual Direction
• Concept Development
Overview

I embraced posthumanism in Toyota’s branding campaign through a slogan and film, “Enjoy Your Style.” The project underscores the brand’s commitment to enriching the lives of individuals across diverse age groups, each seeking unique and varied lifestyles alongside their more-than-human animal companions. This initiative emphasises celebrating diversity, aligning with posthumanist principles and contributing to creating a vibrant and interconnected world.

Results (From Toyota's Brand Tracking Survey)

144%

Top-brand preference has rocketed 144% MoM

124%

Brand preference has incrased 124% MoM

Fun to Drive

Brand image jumped up to 136% MoM

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