Netflix's first campaign in Korea highlights the transformative power of "stories" as gateways to emotions, diverse perspectives, and deeper self-discovery. In transcreating the "One Story Away Campaign," the aim is to keep the brand's essence while resonating powerfully with diverse global audiences. To achieve this, the campaign not only featured human subjects but also integrated more-than-human entities, creating a visually rich narrative that fosters a truly inclusive and immersive connection with Netflix fans worldwide.
Embodying Netflix's brand essence, we highlight the transformative power of stories with the tagline "One Story Away from X." Visuals, featuring the iconic "play bar," a simple red line against a black background, symbolize the viewer's emotional journey. To enhance cultural relevance, we diversify the core message and key visuals for K-contents, ensuring seamless integration with the rich storytelling culture of the Korean market.
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